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Search Engine Optimization

Webdesign and Marketing services for small businesses and communities.

SEO and SMO are perhaps the two most commonly used jargon’s of the IT world today and will remain so as long as the things that represent the first two letters of both these acronyms exist! I mean Search Engines and Social Media. All those who believe that either one of these will perish in the next 5 or 10 years can stop reading further and take a hike! The rest lets do this together!


The definitions differ and so do the implementation plans. Going by Wiki’s simple definition (because we do not want to confuse our potential clients any more that they already might be listening to other marketing companies’ proprietary definitions of these worldly terms): Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.